The 4 C's versus the 4 P's of Marketing

Understanding the strategy of business is a key to success!

Here is a blast from the past. Roy McClean's review of the 4 C's of marketing has been republished on the Custom Fit Online blog. Written a few years ago this is still an excellent and current discussion of whether the 4 P's of marketing are still very current.

>> Read the new (old) article at The 4 C's versus the 4 P's of Marketing